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New Product Launch Strategy, Net New Reach on Meta, and Big Partnership Swings
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Why Direct Mail Deserves a Place in Your DTC Marketing Mix - and How To Make It Work (Bonus Episode)
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Inside Cozy Earth’s Viral Social Challenge with CMO George Davis
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How We're Reaching New Audiences on Meta with Partnership Ads
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The Untapped Potential of YouTube Ads – Strategy, Measurement & What Drives Results with Brett Curry
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How Halfdays Turned Community into a Growth Engine - with CEO Ariana Ferwerda
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From Growth Sprints to Brand Health Metrics: What's Driving Wins Right Now
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DTC OG Ezra Firestone on How the Game Has Shifted and What’s Working Now
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Unlocking Growth Levers with Connor Dault, CMO of Fast-Growth DTC Supplement Brand Gruns
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How We’re Iterating on Tentpole Campaigns & Structuring the Content Teams That Power Them
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Acquisition Offers That Drive Retention: What’s Working - and Why Testing Matters
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When to Diversify or Evolve Your Media Mix: How To Approach Channel Expansion (Bonus Episode)
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Why Great Marketers Think Like Data Scientists, with Eric Seufert
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Spending More & Reaching Less? Fix Your Meta Account With Us
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E067: How Marketers Should Actually Be Using AI, with the Boring Marketer
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E066: DTC Marketers - Where Are You Wasting Your Time?
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E065: Using Spending Power to Plan and Spend Smarter with Steve Rekuc - Plus AI Ads and PDP
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E064: Does Conversion Rate Matter? Dylan Ander on CRO Best Practices & Smarter Web Analytics
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E063: Quick Hits – What’s Shifting on Meta, Shopify’s AI Update & Your DTC Questions Answered
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Bonus Episode: Marketing Operators X Meta Summit
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E062: Running a Sweepstake for Your DTC Brand? Here’s Your Checklist to Get It Right
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E61: Quick Hits – Campaign Wins, Team Structure & AI Tools We’re Testing
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E060: Go-To-Market Strategy: How 9-Figure Brands Plan, Execute, and Post-Mortem Product Launches
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E059: Meta Shifts, Margins & Smarter Growth with Taylor Holiday
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E058: Marketing in a Recession - Cuts, Bets, and What You Can’t Afford to Lose
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E057: Inside Tecovas: Reporting, Merchandising & Growing the Brand with CMO Krista Dalton
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E056: Redefining Your Ad Creative Strategy and Maximizing Meta Performance
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E055: Meta's Conversion Lift Testing, AI in Creative, and Product Seeding for Scalable Growth
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E054: From Product Drops to Post-Purchase Plays - Email Marketing with 'Email Is Not Dead' Author, Karly Craig
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E053: Our Takes on Saratoga's Viral Moment, Meta's Andromeda & AI's Role in Ad Creative
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E052: How We Set KPIs, Structure Reporting and Run Meetings to Drive Results
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E051: Why Meta Purchase Conversion Isn’t Enough - Rethinking Ad Optimization for Incremental Growth
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E050: Tecovasgate: Is This Growth Marketing? Plus Product Expansion, AI in Growth Measurement & More
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E049: How Digital Product Fuels DTC Growth with Connor Dault
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E048: Scaling with Affiliate Marketing: What’s Working for Leading DTC Brands, with Aaron Paul
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E047: Blending Brand Identity with Performance Marketing at the Highest Level
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E046: Matt Bertulli: Is Meta Still Incremental? How Paid Media is Changing & Scaling Beyond Facebook Ads
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E045: Onboarding: How To Get The Best Out of Your New Hire from Day One
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E044: Hiring: How To Build and Structure Your Team For Success
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E043: Creative Testing: Quality Vs Quantity - Does Chasing Volume Lead to Success?
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E042: Our 2025 DTC Predictions Review
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E041: Influencer marketing strategy: how we’re product seeding, building partnerships & measuring EMV
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E040: How Product Positioning and Post-Purchase Upsells Supercharge CRO with Shane Rostad
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E039: Scaling to $20M+ in 2 Years With a Team of Six: Dan McCormick of Create Wellness
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E038: Is AppLovin Living Up To The Hype & How We're Scaling Creative Partnerships
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E037: BFCM Debrief! The Marketing Strategies That Paid Off - And The Ones That Didn't
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E036: Our Biggest Mistakes & Lessons Learnt This Year
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E035: Black Friday Cyber Monday: How We'll Be Tracking, Analyzing & Maximizing Our Results
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034: How To Launch New Channels and Identify Incremental Value In Your Ad Spend
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E033: Zach Stuck on the Core Marketing Tactics to Drive Growth As You Scale
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E032: How To Balance Brand Memorability & ROI In Your Creative Ad Strategy with David Herrmann
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E031: One month countdown to BFCM: What We're Working On Right Now To Maximise Success
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E030: Reza Khadjavi, Motion Founder, on Building a Creative-first Approach to DTC Marketing
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E029: How We're Planning For 2025 - Our Approaches, Strategies vs. Tactics & Knowing When To Pivot
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E028: MOperators Hotline! Pre-BFCM Targets, Marketing Spend, Moving from Amazon to DTC & More
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E027: How We Set Goals, Attribution Limitations and KPIs for Growth
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E026: Shopify President Harley Finkelstein on Founder Mode, Chaos Monkeys & The Future of Shopify
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E025: Founder Mode, Gift With Purchases & Our Takes On The Latest Meta Updates
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E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing
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E023: Ridge's Sean Frank drops in! Talking big swings, partnerships and being a fireman CEO
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E022: Q4 planning - How we're strategizing for Black Friday, Cyber Monday and the Holidays
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E021: Shane Rostad on CRO: The DOs and DON'Ts of Conversion Rate Optimization
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E020: Twitter Deep Dive - Media Buying, Retargeting & Is There A Place For Cheap Content?
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E019 Debriefing Our Prime Day Tactics & Results, & How We’re Hiring, Managing & Building Our Teams
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E018: Optimizing Your Ad Creative Strategy: Creative Fatigue, Format Diversity and Meta Insights
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E017: The Sweepstakes Tactics To Create Tentpole Moments
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E016: Breaking Down Twitter's Hot Takes!
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E015: Ad Creative: Dissecting The Anatomy & Analytics of Our Ads
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E014: YouTube Deep Dive: Ads, Organic Growth, Partnerships & More
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E013: Tyson Drake, former CMO at The Oodie, on Merchandising, Top of Funnel Tactics and More...
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E012: CX - Customer Experience From A Growth Marketer's Perspective! Tactics To Create Incredible Revenue-Driving Customer Experiences
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E011: Going Global: How We're Approaching International Expansion
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E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase
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E009: Ashton Wall: Putting Influencer Marketing At The Core of your Marketing Stack
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E008: Your Questions Answered! Marketing Channel Expansion, Team Building, Influencer Marketing & More
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E007: Product Drops: The Tactics and Strategies We're Using On Our Launches Right Now
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E006: David Herrmann: Paid Media, Creative Diversity and the Channels You Should Be Testing
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E005: How 9-Figure Brands Structure Their Organisations and Manage Their Teams - Hiring, Delegating, Communications and more!
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E004: All Things Forecasting! How we Forecast, the Pitfalls of Over and Under Forecasting, and the Lessons We've Learnt From Our Mistakes
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E003: Holistic Retention Strategies and Driving LTV
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E002: Creative Testing, Content Creation and Ad Performance Analysis
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E001: A Deep Dive into attribution and measurement
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